Mahesh Babu in his latest Thums Up’s Campaign, engages in a Daredevil Car Chase On The Streets Of Malaysia Unleashing an action packed look this summer season, Thums Up will storm its fans with a daredevil car chase action, as part of the new look “Taste The Thunder” campaign.

The launch of the new integrated marketing communication plan includes airing of a powerful TV commercial, featuring “Mahesh Babu”, the Thums Up brand ambassador, in a new look is seen driving through the streets of Kuala Lumpur, Malaysia - all for his bottle of Thums Up. This campaign brings out the “Anything For Thunder” attitude of the Indian male.

Conceptualized by Leo Burnett’s Executive Creative Director Sainath Saraban and directed by Malaysian Director Farouk Aljoffrey, the film has been brought to life after nearly a week’s grueling film shooting schedule.

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